Overview
The brand experienced unstable ad performance, fluctuating between 1.7x–2.3x ROAS.
Growth was unpredictable.
The Challenge
Fragmented campaign structure
Creative inconsistency
Poor retargeting segmentation
No structured scaling framework
Our Strategy
1. Account Restructure
Simplified campaign tiers
Clear TOF/MOF/BOF structure
2. Creative Overhaul
Performance-focused hooks
Social proof integration
UGC-style creative testing
3. Scaling Framework
Budget scaling thresholds
Profit-based optimization
LTV tracking integration
Results
5.2x ROAS in 90 Days
Campaign profitability stabilized and scaled.
+128% Increase in Monthly Revenue
Revenue growth sustained beyond initial 90-day window.
-22% Cost Per Acquisition
More efficient funnel targeting.
Impact
The brand transitioned from volatile ad spend to a predictable, scalable growth engine.
