How Creative Testing Increased Aurora Revenue

Overview

Aurora Skin Co. faced declining ROAS due to creative fatigue and inconsistent campaign testing.

Ads were running but without structure.

The Challenge

Reactive campaign changes
Inconsistent creative testing
Rising CPA
Declining repeat purchase rates

Our Strategy

1. Structured Creative Testing

Weekly creative variations
Hook testing matrix
Offer-based segmentation

2. Funnel Optimization

Improved product page conversion
Added bundle strategies
Implemented upsell flows

Results

+47% Revenue Growth

Revenue scaled through creative consistency and structured testing.

+32% Increase in Average Order Value

Bundles and upsells improved cart size.

4.1x Average ROAS

Campaign stability improved dramatically.

Impact

Aurora moved from reactive ad management to predictable, scalable growth.

Other results

Find more client work below

Trusted by SaaS teams building serious products

Other results

Find more client work below

Trusted by SaaS teams building serious products

Nexa Consulting to Increase Conversions by 61%

A strategic brand messaging overhaul that improved clarity, trust, and website conversion performance.

Doubling Leads for UrbanFix Without Increasing Ads

A targeted local marketing system that delivered consistent inbound leads with less advertising costs.

How Creative Testing Increased Aurora Revenue

A structured creative optimization system that unlocked consistent and profitable e-commerce growth.

Building a Scalable Content Engine for Elevate Labs

A repeatable content framework designed to increase engagement and drive consistent website traffic.

Nexa Consulting to Increase Conversions by 61%

A strategic brand messaging overhaul that improved clarity, trust, and website conversion performance.

Doubling Leads for UrbanFix Without Increasing Ads

A targeted local marketing system that delivered consistent inbound leads with less advertising costs.

How Creative Testing Increased Aurora Revenue

A structured creative optimization system that unlocked consistent and profitable e-commerce growth.

Building a Scalable Content Engine for Elevate Labs

A repeatable content framework designed to increase engagement and drive consistent website traffic.

Real client results

Case Studies

How Strategize helped clients overcome challenges and achieve remarkable results through effective strategies.

Real client results

Case Studies

How Strategize helped clients overcome challenges and achieve remarkable results through effective strategies.