Overview
UrbanFix relied heavily on paid ads for customer acquisition. Despite consistent spend, lead volume plateaued and cost per lead increased month after month.
They weren’t losing traffic.
They were leaking conversions.
The Challenge
Poor local SEO visibility
Under-optimized Google Business Profile
Generic service pages
Weak local trust signals
Inconsistent call tracking
Paid ads were doing the work but the funnel wasn’t optimized.
Our Strategy
1. Local SEO Overhaul
Rebuilt city-specific landing pages
Optimized service keywords
Implemented structured data markup
2. Google Business Optimization
Review acquisition system
Weekly GMB updates
Image and service enhancements
3. Conversion Optimization
Simplified quote forms
Added trust badges & testimonials
Call tracking integration
Results
+108% Increase in Qualified Local Leads
Lead volume doubled within 4 months without increasing ad budget.
-27% Cost Per Lead
Improved funnel efficiency lowered acquisition costs significantly.
+39% Increase in Call Conversion Rate
Better trust signals and UX improvements drove stronger action.
Impact
UrbanFix now operates a predictable inbound system powered by local visibility and optimized conversions — not just ads.
