Overview

UrbanFix relied heavily on paid ads for customer acquisition. Despite consistent spend, lead volume plateaued and cost per lead increased month after month.

They weren’t losing traffic.
They were leaking conversions.

The Challenge

• Poor local SEO visibility

• Under-optimized Google Business Profile

• Generic service pages

• Weak local trust signals

• Inconsistent call tracking

Paid ads were doing the work but the funnel wasn’t optimized.

Our Strategy

1. Local SEO Overhaul

• Rebuilt city-specific landing pages

• Optimized service keywords

• Implemented structured data markup

2. Google Business Optimization

• Review acquisition system

• Weekly GMB updates

• Image and service enhancements

3. Conversion Optimization

• Simplified quote forms

• Added trust badges & testimonials

• Call tracking integration

Results

+108% Increase in Qualified Local Leads

Lead volume doubled within 4 months without increasing ad budget.

-27% Cost Per Lead

Improved funnel efficiency lowered acquisition costs significantly.

+39% Increase in Call Conversion Rate

Better trust signals and UX improvements drove stronger action.

Impact

UrbanFix now operates a predictable inbound system powered by local visibility and optimized conversions — not just ads.