Overview
Elevate Labs had a strong product and a growing customer base, but their social media presence lacked structure. Content was inconsistent, engagement was unpredictable, and social channels were not contributing to measurable pipeline growth.
They didn’t need “more content.”
They needed a system.
The Challenge
Inconsistent posting schedule
Founder-led content without strategic distribution
Low engagement on LinkedIn despite strong audience size
Social traffic contributing less than 6% of total inbound leads
No measurable content ROI tracking
The brand had attention but no scalable engine.
Our Strategy
We built a repeatable content infrastructure designed to scale.
1. Content Architecture
Defined four strategic pillars:
Industry Insights
Founder POV
Customer Stories
Tactical Frameworks
2. Distribution System
Implemented:
Weekly long-form thought leadership posts
Daily micro-content repurposing
Comment amplification strategy
Employee advocacy playbook
3. Conversion Layer
Added:
Lead magnets
Clear CTA frameworks
Tracking links tied to demo bookings
Results
+214% Organic Engagement
Engagement rate more than doubled within 4 months due to structured publishing and positioning clarity.
+162% Website Traffic from Social
Social became a predictable traffic driver rather than a sporadic awareness tool.
3.4x Increase in Inbound Demo Requests from LinkedIn
Social transformed from vanity metrics to pipeline contributor.
Impact
Elevate Labs now operates a scalable content engine that:
Builds authority
Generates inbound traffic
Supports predictable demo growth
